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Mavis, a leading innovator in the video production industry, officially announces the launch of their innovative ‘camera-to-cloud’ workflow. This cutting-edge solution, developed in partnership with Atomos, redefines the approach to video capture, offering unprecedented efficiency and flexibility for content creators. 

The ‘camera-to-cloud’ workflow seamlessly integrates state-of-the-art hardware and software to optimise video production workflows. In a strategic collaboration with Atomos, Mavis has successfully crafted a solution that addresses the evolving needs of video production businesses. 

This workflow empowers content creators to use Mavis to directly upload video content into Sony CI and Atomos Edit, reducing the necessity for physical hardware. Producers and editors can now operate from anywhere in the world, receiving real-time content that can be swiftly published on their platform of choice. 

Key features of the ‘camera-to-cloud’ workflow include its secure and scalable design, ensuring a reliable and adaptable solution for diverse video production scenarios. Users can leverage this technology the $15 per month plan for Sony CI integration, which facilitates progressive upload for enhanced versatility in almost real-time. Additionally, the Atomos Edit workflow, which puts your files directly into browser-based video editor is available on the free Mavis plan (an Atomos Edit licence is separate).   

Mavis’s commitment to pushing the boundaries of innovation in collaboration with Atomos underscores its dedication to providing industry-leading solutions. The ‘camera-to-cloud’ workflow is poised to transform the landscape of video production, offering convenience, security, and efficiency for content creators globally. 

Mavis is at the forefront of technological innovation, and these latest developments underscore our commitment to providing solutions that empower video production businesses to thrive in a dynamic landscape.  

Get in Touch: 

For more information, interviews, or to schedule a demonstration of the ‘Camera to Cloud’ system, please do not hesitate to contact us. We would be delighted to share further insights and showcase how Mavis can elevate your video production.  

Contact:  

info@mavisbroadcast.com  

In the age of digital content creation, live streaming has become a powerful and popular way to engage audiences in real-time.

Whether you’re hosting a webinar, a gaming session, a Church event, a live event, utilising multiple cameras can significantly enhance the viewing experience. Additionally, with the versatility of modern streaming platforms, you can now easily output in traditional 16×9 (e.g., for Twitch) or vertical format 9×16 (e.g., for TikTok).

To ensure a seamless and professional multi-camera live show, it’s important to have the right equipment and setup in place. Our thoughts on this are captured below and we look forward to hearing from you on these.

Cameras

Investing in cameras is important for a successful multi-camera live stream but not crucial. Consider using professional video cameras or DSLRs capable of capturing crisp, clear footage. Ensure that all cameras have the same resolution and frame rate settings to maintain consistency throughout the broadcast.

There are now several application (apps) for phones that can address the challenge of not having a dedicated camera. The Mavis Pro Camera app and the Blackmagic Camera app are examples of these solutions.

Encoders

If you are using dedicated cameras, you will need to get your video signal into the cloud. To this you will need an encoders, for example the Atomos Ninja. If you are using a phone camera app, this won’t be an issues, of course.

Video Switcher

A video switcher, also known as a vision mixer, is a neccasity for managing multiple camera feeds. This allows you to switch between different camera angles seamlessly during the live stream. Choose a switcher that suits your needs, considering the number of cameras you plan to use and the features required for smooth transitions. This could be a traditional hardware switcher, for example an ATEM Mini, or a cloud-based solution (see below).

Capture Cards

You may want to consider using a capture card for each camera for use after your live stream. Ensure compatibility with your chosen cameras and the video switcher. If using a phone camera, make sure you have enough storage space if you intend to record alongside streaming.

Audio Equipment

Good audio quality is as crucial as video quality. We would always recommend investing in high-quality microphones and audio interfaces to capture clear and balanced sound. Consider using a mixer to control audio levels and ensure a professional and immersive experience for your audience.

Lighting

Proper lighting enhances the visual appeal of your live stream. Set up adequate lighting to eliminate shadows and create a well-lit environment. Soft, diffused lighting sources are preferable to prevent harsh shadows and create a flattering look for your subjects.

Connectivity

A stable and high-speed internet connection is essential for a smooth live stream. Check that your internet service provider can handle the required upload speed for streaming in the desired resolution by using a website like Speed test. Consider using a wired connection to minimise the risk of connectivity issues.

Streaming Software

Choose a streaming software to broadcast your multi-camera live show that fits your need and your price range. Popular options include Mavis, OBS Studio, XSplit, or vMix. Familiarise yourself with the chosen software to control camera inputs, manage overlays, and handle other production aspects during the live stream.

Testing and Rehearsals

Before going live, conduct thorough testing and rehearsals. Check all equipment, verify camera angles, test audio levels, and simulate transitions. This helps identify and address any potential issues before your audience tunes in.

We hope to have helped give some ideas and thought-started for your live stream. In short, by investing in the right equipment and thoroughly preparing for your multi-camera live stream, you can deliver a professional and engaging experience for your audience.

A well-executed live show can leave a lasting impression and help you build a loyal viewer base.

We are pleased to announce that Singular.live, renowned for its innovative HTML graphics solutions, has recently unveiled a captivating set of Mavis branded graphics. Specifically designed for live streaming – both on digital and broadcast – the pack is now available on their Uno platform library.

These graphics, crafted to align with the Mavis brand identity and essence, promise to elevate the overall quality and aesthetic appeal of live broadcasts.

Available exclusively on Singular.live’s advanced system Uno, users can seamlessly access and incorporate these branded HTML graphics into their live productions, while customising them on the fly.

The collaboration between Mavis and Singular.live not only signifies a commitment to pushing the boundaries of live video production but also underscores the importance of delivering visually compelling and brand-aligned content to audiences worldwide.

As technology evolves, this partnership positions both companies at the forefront of innovation, delivering enhanced visual experiences to audiences worldwide.

To access the graphics pack, and explore the customisation possibilities, please visit the Uno website.