Privacy Policy

1. Introduction

This privacy policy describes how Mavis Broadcast Limited (Mavis) protects and makes use of the information you provide when using our products, services and websites. If you are asked to provide information when using our products, services or websites, it will only be used in the ways described in this privacy policy. This policy is updated periodically with the latest version being published on this page. This privacy policy was last updated on: 18 October 2026. If you have any questions about this policy, please email privacy@mavisbroadcast.com or write to: Mavis Broadcast Ltd, Floor 6 Office 8, Platform 9, 44 North Road, Brighton BN1 1YR

This privacy policy explains how we handle personal data under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, and the EU GDPR where it applies. We apply the rights described in section 9 to every individual who uses our products, services or websites worldwide, subject to the conditions and exceptions explained there.

Section 11 explains the California Consumer Privacy Act (CCPA), as amended by the California Privacy Rights Act (CPRA), where it applies. Additional rights may apply under the laws relevant to you.

The concept of personal data is very broad and covers any information relating to an identified or identifiable individual. Personal data is anything that you could conceivably use to identify a person within a larger group. That includes name, address, email, IP address, cookies, location etc.

2. Summary

We want to give you the best possible experience with Mavis. In order to deliver our products and services and to enable certain functions with our products, services or websites, we gather and use certain information about individual visitors.

We also collect information to better understand what you are looking for from Mavis Broadcast, to alert you to relevant news and promotions, and to enable us to continue to develop and improve how we present information through our products and website to enhance your experience.

3. What personal data we collect and why

We limit the personal information we request to what is needed for the purposes described in this policy.

We collect and use personal data for the following situations:

We collect email addresses when you have given your consent to sign up to email alerts and marketing material.
We collect your name and email when required to fulfil our service obligations.
We collect names and job titles for business communications.
We collect the information you provide in enquiries, including your name, email address, company where provided, and message.
Website usage data.
App and service usage information used for product analytics.
Account information when you use Mavis Cloud Hub.
Content you upload or send through Mavis Cloud Hub, which may include personal information.
Sales and subscription related data (name, address, contact details, credit card processing including credit/fraud checks via a third party – no full payment-card details stored or processed by Mavis).

We require a name and email address to create a Mavis Cloud Hub account. Without these details, we cannot create the account.

When you use Mavis Cloud Hub, we collect information about paired devices and configured destinations, including connection details and access information needed to provide the service. This information may be stored on paired devices and in Mavis Cloud Hub.

We may also collect device status information and make it available to organisation administrators.

4. How we collect data

We collect data in a few ways, including when you use one of our products, services or websites, when you register for our products or our partners’ products, or when you sign up for our emails. However we collect your data, we always treat it with complete respect and care and are committed to protecting it. Below is a detailed list of how we collect data:

When you visit any of our websites.
When you engage with us on social media.
When you contact us by any means with enquiries, support questions, complaints etc.
When you enter prize draws or competitions.
When you come to visit us at a trade show or an event.
When you choose to complete any surveys we send you.
When you fill in any forms, for example sign-up forms.
When you’ve given a third party (e.g. a reseller, production company, colleague or trade show organiser) permission to share with us the information they hold about you.
When you download and use one of our apps.

If an organisation administrator adds or invites you to Mavis Cloud Hub, they may provide your name and email address to us.

5. How we use your data

For our own internal records.
To contact you in response to a specific enquiry or order.
To process any orders that you make by using our website, or that are passed to us for fulfilment by a reseller. Your details may need to be passed to a third party to supply or deliver the product you’ve ordered and we may keep your details for a reasonable period afterwards in order to fulfil any service obligations such as refunds and guarantees.
To respond to your support queries, refund requests and complaints.
To improve our products and services.
To keep you informed by email, social media or our website of relevant products and services, including special offers, discounts, promotions, events, competitions and so on from Mavis. You are free to opt out of hearing from us at any time by updating your preferences.

Our apps may send usage information to Mixpanel to help us understand how our products are used and improve them. If you have a Mavis Cloud Hub account, this information may be linked to the email address associated with that account.

We may use Google Analytics to understand how our website is used and improve it. Further information about how Google collects and uses information is available in Google’s explanation.

We may also pass campaign information from incoming website links to Apple App Store links to help measure campaign effectiveness.

Legal bases for using personal data

Purpose	Legal basis
Providing products or services, processing orders and handling related support	Performance of a contract with you, or steps you request before entering it. For business contacts who are not personally party to the contract: legitimate interests in managing the business relationship.
Responding to general enquiries	Legitimate interests in responding to people who contact us.
Sending the email marketing described in section 3	Consent.
Ordinary internal records	Legitimate interests in administering our business.
Protecting contact forms against automated abuse	Legitimate interests in securing enquiries.
Keeping records required by law	Compliance with the relevant legal obligation.
Website analytics and App Store campaign measurement	Consent for non-exempt analytics and campaign-attribution storage or access.

We may disclose relevant data to a third-party service provider or partner that assists and supports us to deliver or provide functionality on our websites or services, or to market or promote our goods and services to you. The categories of recipients include technology companies providing hosting services, document management, support, development and communication tools. These companies may be located in the EU, US and Australia.

Organisation administrators can see users’ names and email addresses, paired devices and configured destinations for their organisation in Mavis Cloud Hub.

When you use Mavis Cloud Hub to deliver content, we send it to the destination you select. The destination provider handles that content under its own terms and privacy information.

We use Mailchimp to manage email subscriptions and Cloudflare Turnstile to help protect our contact forms against automated abuse.

We may share website usage information with Google through Google Analytics to help us understand how our website is used and improve it. We may also pass campaign information to Apple when you follow an App Store link, to help measure campaign effectiveness.

We may share basic customer information, such as email addresses and products purchased, with advertising platforms to create custom or lookalike audiences, where permitted by law and with any required consent.

International transfers

We store personal data in the UK or EU. Personal data may be transferred outside these regions when it is shared with third-party services.

Mailchimp may process email subscription information in the United States. Its Data Processing Addendum provides for transfers under the EU–US Data Privacy Framework and its UK Extension, with standard contractual clauses and the UK Addendum where required.

We use Stripe for payments made directly through Mavis Cloud Hub. Stripe may process payment information outside the UK or EU, including in the United States, using the transfer protections described in its Data Transfers Addendum, including applicable Data Privacy Framework arrangements and standard contractual clauses.

Cloudflare may process technical information collected by Turnstile outside the UK or EU, including in the United States. Information about this processing and its transfer safeguards is available in Cloudflare’s Turnstile Privacy Addendum and Privacy Policy.

Google may process information collected through Google Analytics outside the UK or EU, including in the United States. Information about its transfer safeguards is available in Google’s international data transfer information.

We use Dropbox to store and manage business documents, which may contain personal information. Dropbox may process this information outside the UK or EU, including in the United States. Information about its processing and transfer safeguards is available in its Privacy Policy.

7. How long we store your personal data

We retain your personal data for as long as necessary to achieve the stated purpose. The length of time we keep your personal data depends on what it is and whether we have an ongoing business need to retain it.

We will retain your personal data for as long as we have a relationship with you and for a period of time afterwards. Following that period, we will ensure it is deleted or anonymised.

Your Mavis Cloud Hub account information is retained when your Mavis C2C subscription ends. Uploaded data held by Mavis as part of Mavis C2C is automatically deleted no later than seven days after upload. These arrangements apply unless expressly varied in an applicable Enterprise Agreement or SLA.

8. How we protect your data

We treat your data with complete respect and take appropriate steps to protect personal data held by us or on our behalf. For example, our website uses encrypted HTTPS connections. We restrict access to personal data to people who need it for the relevant purpose.

9. Your rights

You can request, subject to the relevant conditions and exceptions:

Access to the personal data we hold about you.
Updates to personal data that is inaccurate, out of date or incomplete.
Erasure of personal data.
Restriction of our use of personal data.
A portable copy of personal data where the right to data portability applies.
That we stop processing personal data based on legitimate interests, where the right to object applies.

You can object to our use of your personal data for direct marketing at any time.

Contact privacy@mavisbroadcast.com to exercise these rights. Where UK GDPR applies, we normally respond within one month, subject to the permitted extensions and rules on identity checks and clarification. We will explain any applicable extension or refusal.

Your right to withdraw consent:

Where we rely on consent, you can withdraw it at any time by contacting privacy@mavisbroadcast.com. Withdrawing your consent does not affect the lawfulness of our use of your information before you withdrew it. You can unsubscribe from marketing emails using the unsubscribe link in those emails. We will stop using your personal data for that marketing when you withdraw consent or object.

Complaints

You can raise a complaint about our handling of your personal data by emailing privacy@mavisbroadcast.com. We will acknowledge your complaint within 30 days, investigate it and let you know the outcome without undue delay.

You also have the right to complain to the UK Information Commissioner’s Office (ICO). Visit ico.org.uk/make-a-complaint for details. Where EU GDPR applies, you can also complain to the relevant data protection authority in the EEA.

10. Cookies

Our websites use cookies and similar technologies, including local storage. Where consent is required, we will ask for it before storing information on or accessing information from your device. Continuing to browse does not, by itself, give consent.

You can change or withdraw your consent to website analytics using “Cookie settings” in the website footer.

We may use cookies to:

Analyse our web traffic using an analytics package. This usage data helps us improve the website structure, design, content and operations.
Recognise when you return to our website.

Our website may store campaign information in your browser and pass it to Apple when you follow an App Store link, to help measure the effectiveness of our marketing.

11. California Consumer Privacy Act (CCPA)

Where the CCPA applies to our handling of a California resident’s personal information, the resident may have rights to know and access information, request deletion or correction, opt out of sale or sharing, limit certain uses of sensitive personal information, and exercise their rights without unlawful discrimination. You can contact privacy@mavisbroadcast.com about these rights.

Payment-card details are processed by external payment providers. We do not store or process your full payment-card details. Sales and subscription information that we receive is described in section 3.

12. Get in touch with us

We hope this information has been helpful but if you have any questions that haven’t been covered, please contact us at privacy@mavisbroadcast.com.